👋 Hi, I'm
Kishore
Kumar
Content Strategist | Social Media Growth Specialist
What I Focus On
Content Strategy
Finding the right content direction for brands instead of posting randomly.
Social Media Growth
Helping brands build a stronger presence through consistent and meaningful content.
Script Writing
Writing scripts and narratives for reels, ads, and branded content that connect with audiences.
Brand Thinking
Understanding how a brand should speak, look, and connect with its audience.
Selected Work
A deep dive into strategies, execution, and real-world impact.
Aryu Academy
Growing a coding academy from 0 to 90,000 followers through audience-first content strategy.
Aryu Academy is a coding and career-focused learning platform for students in India.
Before creating content, I focused on understanding the audience. Through research and observation, I identified a common challenge among students: uncertainty about career choices, future opportunities, and the skills needed to secure good jobs.
Based on these insights, I helped shape the content direction around career guidance, clarity, and value-driven education. Every piece of content was designed to address real student concerns rather than simply promote courses.
My role included content strategy, reel scripting, content planning, and creative direction.
Key Results
- Grew the Instagram page from 1,500 → 16,000 followers organically in 6 months
- Created story-driven content focused on local audience engagement
- Strengthened brand awareness and recall among the target audience
- Led content strategy, scripting, shoot execution, and creative planning
South Indian Coffee House
Building a stronger local brand presence through culture-driven content.
The goal wasn't just to grow followers. The brand wanted to become more recognizable and memorable among people in Coimbatore while strengthening its presence on Instagram.
Instead of creating generic food content, I focused on understanding the local audience and how they emotionally connect with coffee culture.
The content strategy was built around familiar situations, relatable storytelling, and the idea that coffee naturally reminds people of South Indian Coffee House.
I was involved in content strategy, script writing, shoot execution, and creative direction, ensuring every piece of content aligned with the brand's identity and audience behavior.
Key Results
- Grew the Instagram page from 1,500 → 16,000 followers organically in 6 months
- Created story-driven content focused on local audience engagement
- Strengthened brand awareness and recall among the target audience
- Led content strategy, scripting, shoot execution, and creative planning
daWg (Zebronics)
Creating content for a gaming audience, not just promoting products.
DaWg, a gaming brand from Zebronics, wanted to strengthen its presence among Indian gamers and increase product visibility through content.
Rather than creating typical product-focused posts, I worked on content concepts designed around gaming culture, audience interests, and platform behavior.
My role involved content strategy, creative ideation, scripting, and collaborating with designers, 3D artists, videographers, and editors to produce high-quality content that felt relevant to the gaming community.
The content was further amplified through Meta Ads and Google Ads campaigns to expand reach and support product awareness.
Key Results
- Grew the Instagram page from 35K → 45K followers
- Developed content concepts tailored specifically for gaming audiences
- Collaborated with designers, 3D artists, videographers, and editors
- Supported product visibility through targeted Meta & Google Ads campaigns
Kadai2Manai
Defining how a brand should think, communicate, and position itself.
Unlike my other projects, this engagement focused entirely on brand strategy.
I worked closely with the team to define the brand's positioning, messaging, audience understanding, and communication direction. The result was a detailed strategy framework designed to create consistency across future marketing and brand-building efforts.
Key Results
- Brand Positioning & Strategy
- Brand Messaging Framework
- Audience Understanding & Insights
- Developed a comprehensive brand strategy document
Creative Work
A look at some of the key content pieces I've directed.
How I Approach Content
1. Understand the Audience
Every strategy starts with understanding what people care about.
2. Find the Core Problem
The best content solves a problem, answers a question, or creates an emotion.
3. Build the Content Direction
I focus on creating content systems, not random posts.
4. Execute & Improve
Content is refined through performance, feedback, and consistency.
Industries I've Worked With
Education
Aryu Academy
Food & Beverage
South Indian Coffee House
Gaming
DaWg (Zebronics)
Retail & Branding
Kadai2Manai
Areas of Expertise
- Content Strategy
- Brand Positioning
- Brand Strategy
- Social Media Growth
- Content & Script Writing
- Creative Ideation
About Me
I began my creative journey on Tamil film sets, not in an office. As an Assistant Director, my days revolved around scripts, retakes, and late-night discussions about details most people never notice. That world trained my eyes to look beyond the frame — to read emotion, tension, and the unspoken questions in the audience’s mind.
Cinema taught me a simple, brutal truth: if a frame does not have a reason, it does not deserve to exist. That lesson stayed with me.
When I moved into branding and digital marketing, it did not feel like a career shift — just the same storytelling on a different screen. Now the scenes are brand pages, campaigns, and content. The audience is a customer with a busy life and limited attention. And the story carries a new responsibility: to build trust and move people to action.
For over two years, I have worked as a Brand Strategist and Digital Marketer, living at the intersection where story meets strategy. Every script, reel, or campaign still begins with the same question: why should this exist? If there is no clear reason, it does not go on the timeline.
I do not chase noise for the sake of views. I focus on clarity, consistency, and creativity — because whether it is films or brands, the goal is the same: to leave a feeling that stays even after the screen goes dark.
Looking for a brand strategist and creative partner?
kishore.dmme@gmail.com
Want to discuss a project or idea?
+91-99445 13575
Contact Form
Kishore
Content Strategist | Social Media Growth Specialist
Helping brands grow through content, strategy, and audience-first thinking.
©2025 Kishore Kumar. All Rights Reserved
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